“Rohr is a Swiss hyperloop company based in Zürich, using the same vactrain technology designed by Tesla and SpaceX. They provide an hyperloop system for the European market with one station within the capital city of 40 countries. With trains running at speeds up to 1000km/h, passengers can travel from Zürich to cities like Rome, Paris, Amsterdam and Berlin under an hour. »
Beyond developing an identity and art direction slightly inspired by the Swiss aesthetic of the 50s (although frankly refreshed), this project was the opportunity to discover the Adobe XD software, its capabilities, and as well to dive in an application building exercise, where the notions of user interface and user experience were paramount.
No desire to revolutionize these areas here, but rather to develop a fast, complete and consistent path and user experience, with limited options for typography and color.