Aki To

AKI TO is a new hotel opening its doors in Helsinki, Finland. The owners are looking for a young designer to create their new branding. The hotel – owned by two young Finnish architects – is all about modern simplicity ; the interiors especially emphasizes their love for minimal design.

Although they want the branding to reflect this particular style, they expressed their concerns about a too bland/neutral logo. They ultimately are looking for something that would intrigue the potential clients by showcasing a certain playfulness and flair, but still by a minimalistic approach. »