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“Creating is about sharing ideas, sharing aesthetics, sharing what you believe in with other people.”
— SHEPARD FAIREY

“I want to make beautiful things,
even if nobody cares.”
— SAUL BASS

“There are three responses to a piece of design : yes, no and wow ! Wow is the one to aim for.”
— MILTON GLASER

“Design can be art. Design can be aesthetics.
Design is so simple, that’s why it’s so complicated.”
— PAUL RAND

“It’s very easy to be different,
but very difficult to be better.”
— JONATHAN IVE

“We like design to be visually powerful,
intellectualy elegant, and above all timeless.”
— MASSIMO VIGNELLI

Boris LAMFROY-CAVRET
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  • When I am grown up, i’ll be … a graphic designer ?

    I want to start writing again.
    […]
    Finalizing today all my latest creative projects and the new website that will shelter them brought me (logically, but to my surprise) to think about a quite simple straight-forward question : Why ?

    Why are you doing what you do ? Why do you like doing that ? Where does it come from ?

    And that’s exactly what I’m going to answer in this particular and quite personal post.

    You’ll even discover why I wanted to write about this and all the other topics that will eventually populate this segment bearing the name of “THOUGHTS”.

    5 April 2019
    Books, Design
  • Ridin’ on the wave.

    Chuck Taylors have their star, Nikes got their swoosh, Adidas sport their three stripes.

    But Vans, they dont wear a logo on their quarters. They show us something much more interesting.

    And as much iconic.

    18 July 2019
    Art, Culture, Design
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