{"id":5411,"date":"2020-09-16T11:55:49","date_gmt":"2020-09-16T09:55:49","guid":{"rendered":"http:\/\/boris-lamfroycavret.com\/?post_type=portfolio&#038;p=5411"},"modified":"2025-03-23T19:32:25","modified_gmt":"2025-03-23T18:32:25","slug":"astoria-bicycle-co","status":"publish","type":"portfolio","link":"https:\/\/boris-lamfroycavret.com\/?portfolio=astoria-bicycle-co","title":{"rendered":"Astoria Bicycle Co."},"content":{"rendered":"\n<p><em>ABCo. est un petit fabricant ind\u00e9pendant de v\u00e9los de route \u00e0 cadre en acier. Ils ont obtenu les sch\u00e9mas et droits originaux pour un nombre r\u00e9duit de design de cadre classiques autrefois fabriqu\u00e9es par des soci\u00e9t\u00e9s aujourd&rsquo;hui disparues des ann\u00e9es 50 et 60. <\/em><br><em>Ils ont s\u00e9lectionn\u00e9 leurs mod\u00e8les en fonction d&rsquo;un certain style vintage, peut-\u00eatre pas le plus efficace, mais rempli de personnalit\u00e9 et tr\u00e8s amusant \u00e0 emmener sur les routes c\u00f4ti\u00e8res de l&rsquo;\u00e9tat d&rsquo;Oregon, autour de la ville d&rsquo;Astoria o\u00f9 leur boutique est bas\u00e9e.<\/em><br><span style=\"color:#ff4a4b\" class=\"has-inline-color\">\u2014<\/span><br>Cr\u00e9ation d&rsquo;une identit\u00e9 autour de recherches sur la notion d&rsquo;Americana,  la nostalgie des petites villes am\u00e9ricaines entre 1880 et la Premi\u00e8re Guerre Mondiale et des objets r\u00e9tros qui incarnent \u00ab\u00a0l&rsquo;essence des \u00c9tats-Unis\u00a0\u00bb. Une approche graphique qui reprend donc ces codes (illustrations vintages &amp; surimpressions) mais rafra\u00eechie au niveau des couleurs et de la typographie pour que l&rsquo;identit\u00e9 soit toujours actuelle aujourd&rsquo;hui.<\/p>\n\n\n\n<p>Un m\u00e9lange r\u00e9tro-pop s&rsquo;il on veut. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABCo. est un petit fabricant ind\u00e9pendant de v\u00e9los de route \u00e0 cadre en acier. Ils ont obtenu les sch\u00e9mas et droits originaux pour un nombre r\u00e9duit de design de cadre classiques autrefois fabriqu\u00e9es par des soci\u00e9t\u00e9s aujourd&rsquo;hui disparues des ann\u00e9es 50 et 60. Ils ont s\u00e9lectionn\u00e9 leurs mod\u00e8les en fonction d&rsquo;un certain style vintage, peut-\u00eatre&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5412,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[118],"portfolio_tag":[],"class_list":["post-5411","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/boris-lamfroycavret.com\/index.php?rest_route=\/wp\/v2\/portfolio\/5411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boris-lamfroycavret.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/boris-lamfroycavret.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/boris-lamfroycavret.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boris-lamfroycavret.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5411"}],"version-history":[{"count":18,"href":"https:\/\/boris-lamfroycavret.com\/index.php?rest_route=\/wp\/v2\/portfolio\/5411\/revisions"}],"predecessor-version":[{"id":5441,"href":"https:\/\/boris-lamfroycavret.com\/index.php?rest_route=\/wp\/v2\/portfolio\/5411\/revisions\/5441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boris-lamfroycavret.com\/index.php?rest_route=\/wp\/v2\/media\/5412"}],"wp:attachment":[{"href":"https:\/\/boris-lamfroycavret.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5411"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/boris-lamfroycavret.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=5411"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/boris-lamfroycavret.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=5411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}